SWEDE'S
CAR LIFE
1970
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'SWEDE'
Swede and Dan A glorious friendship from the glorious days.
I feel very honored to have been his friend. I remember him wearing his Hang Ten tee shirts, Nuevo Levis and Vans tennis shoes, with that ever present mischievous smile. His sense of humor was wonderful and he loved to play practical jokes on anyone he thought he could get a rise out of. He was above all very competitive in everything he did. If a group of us decided to go to dinner, it was a race to see who could get there the fastest, and of course he usually won!
Photo courtesy of Gary Kelly When I saw the above photograph of Swede's damaged car from St. Jovite, it made me recall this humorus tale of Swede. Earlier in that same week, Swede's wife Sheryl had crashed her street car (Ranchero?). Her car was stored at the AAR lot. When his AAR 'Cuda was hauled back to AAR, Swede's crew at the shop placed a "HIS and "HERS" sign on both wrecked cars, took a photo, and said it was so Swede didn't feel out-done by his wife! (below)
![]() Photo courtesy of Janice & Ron
![]() Photo courtesy of Janice & Ron
Another funny Swede story takes place in Allentown, PA. just prior to the 1972 Pocono 500. Swede was being somewhat arrogant, I say that lovingly, as he really wasn't. He would go into that mode for fun with friends and family just to see their reactions.
Here is yet another Swede story.... Swede and his dear friend Ken Burbeck (part-time pit board man and United Airlines pilot) entered one of the off road desert bike races just for fun. Ken had been dying to ride Swede's new bike (Montessa or Bultaco?) not sure about that. Anyway they were all lined up waiting for the race to begin, when Swede, being the savvy racer, realized the engine on his bike had reversed. He decided to pull a good one on Ken and asked him if he would like to trade bikes. Of course Ken jumped at the chance. Well needless to say when they were finally given the green flag, Ken let the throttle out and immediately went backwards, threw him over the handle bars and landed on the ground. (He had on leathers and a helmet) Swede was laughing so hard he had to lay his bike down. They never did go on to race. Swede couldn't wait to get home and relay the story! Poor Ken, it took months to live that one down. Another short one, back in those days we all smoked. When we would all get together for cards you didn't dare lay your pack of cigarettes down and leave the room, because when you came back to retrieve them, they would be full of tiny pin holes. Of course you wouldn't know it until you went to light one up! We all learned very quickly not to leave our cigs laying around. Playing cards was his favorite pastime (pinochle). He was never content until he won 2 out of 3, 4 out of 6, etc. The day of his accident, the four of us, Swede, his wife Sheryl, Jim (Wright) and myself sat on some tires in the garage waiting for the rain to stop and played cards. He was ecstatic because he & I (we were always partners) won that day. He loved being a race driver, riding motorcycles, golf, the number "42", used it when ever he could and he was in heaven when Sheryl baked Oatmeal Chocolate Chip Cookies for him. Most of all he loved life with a passion, he was always eager to try new things. None of us will ever know for sure what happened that dreadful day in May, does it really matter anymore? Swede died doing what he loved most. I lost a very dear friend and the world lost a unique, one of a kind human being that day. - Patricia (Wright) Littrell
My husband Monty Roberts (deceased 1999) was the PR director for Ford Motor Company's racing program in the 1960's. I met Swede when we were attending the Daytona 500 in 1966 or 67 (can't remember for sure). Ford was winning everything in those days and they were looking for a fresh young face that they could groom to be a first class racer.
Monty told the Ford brass about Swede whom he had met through Dan Gurney. Monty called Swede while we were at the Daytona 500 and told him to get on a plane that Ford wanted to meet him. I will never forget picking him up at the airport, he was wearing blue jeans and a tee shirt, carrying a small gym bag with his helmet under his arm. He immediately captured the hearts of all of us. After the race, Monty and I took him to a private airport and watched him leave for Charlotte NC in a helicopter with the Holman-Moody group.
I remember a great sadness and feeling very weepy. At that time many of the great drivers had died and I remember thinking 'what are we doing to him.' I remember Monty telling me that Swede would be safe in stock cars and that Holman-Moody would teach him racing from the ground up, he would drive the local circuits and graduate into the big races, driving the esteemed Ford stock cars. When Swede would come to Michigan to visit Ford he would stay at our home and later when we moved to St. Louis Swede visited us there.
When Swede left Holman Moody to join Dan Gurney, I remember Monty was very concerned because driving Indy cars was highly dangerous.
A few years later in 1971 Monty was asked to be one of the management team at Ontario Motor Speedway and we moved to California. While there, Swede and Sheryl visited us with their daughter Shelly, who was about 3 or 4 years old. I remember when Swede hit the wall in a formula car at Ontario and his head was injured, but he recuperated and wanted to race again.
In 1973, after the first bankrupcy of Ontario, we moved back to St. Louis. Swede's death: I was carrying laundry up from the basement when I glanced at the TV in the breakfast room and saw a huge crash at the Indianapolis raceway and I thought to myself, whoever is in that car isn't going to make it. A few seconds later they said it was Swede, I was devastated. I called Monty and both of us felt a great loss. Swede was one of those people that lives on in your mind and heart. - Lora Roberts
It was May of 1969, I had just swapped an AC Bristol for a Lotus 51 FB car
which I converted to the new FF class. I was at Willow Springs Raceway
during the week with a buddy testing out the 51, one of my very first
experiences driving a real race car. We were the only ones at Willow that
day except Swede who was there with one crew guy and a girl; They were
testing Gurney's McEagle CAN-AM car (a Mclaren retrofitted with a bunch of
Eagle parts). Swede came over to me as I was putting my suit on and said,
"hey it's only us out there, you hold your line and I'll pass you, don't try
to move out of my way". He was very cool and a real nice guy. I can't tell
you how pumped I was, being spoken to as a "real race driver", by a pro like
Swede. I'm sure he realized I was a potential disaster waiting to happen.
Anyway, I jumped in my FF and waited until he was at the top of the hill
before I hit the track, thinking I had left a huge amount of space between
us and I would not see him at all. As I was setting up for the up-hill turn
3, all of a sudden I was passed by what sounded like a double A fuel
dragster. It scared the crap out of me. Swede had closed on me having come
all the way around the track and caught me between turns 2 & 3. I didn't
even see him coming, he went out of the line around me like a rocket, jumped
back into the line, braked, and disappeared up the hill and around turn 3.
After that I was watching my mirrors like crazy and he passed me
uneventfully many more times during several on-track sessions. Each time it
was a rush hearing and seeing the McEagle fly by. It was a great day. After
the running was over, he shared a Coke with us and left with his girlfriend,
waving to us as he drove out in his Ranchero.
- Norm Marshall
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